miix Team

Hilary Borndahl

Founder & CEO, Miix Analytics Inc.

hilary.borndahl@miixanalytics.com

Miix™️ is founded by industry veteran, Hilary Borndahl. Having spent her career on the supplier side, Hilary learned the art and science of Marketing Mix Modeling (MMM) during her role at The Modeling Group, a Nielsen boutique, in the 2000s, for which she is often quoted telling her story of 'falling in love with marketing mix'.

Hilary has held leadership roles at global firms Kantar and Nielsen, building talent and driving accelerated growth in the Advanced Analytics practices while consulting for Marketers and Insights leaders at Fortune 500 companies. Prior to this, she built her knowledge base of Marketing Research at firms including Hotspex, Maritz, and Thompson Lightstone, and holds a Bachelor of Commerce with a major in Marketing Management from the University of Guelph, Gordon S. Lang School of Business.

Based in Oakville, Ontario, where she is a mother to three daughters and dog Mason, Hilary enjoys SUP on Lake Ontario, gardening, building lego and puzzles, and exploring nature with her family. Hilary plays an active role in building & supporting the community as co-founder of the charity group 'WishListSEO' and former Community Guider with Girl Guides of Canada.

Passionate about advancing all women, Hilary is the Partnership Lead for the Network of Executive Women (NEW) Toronto chapter.

Rachel Jenkins

Marketing Lead & Project Analyst

rachel.jenkins@miixanalytics.com

Rachel Jenkins is a graduate of the Lang School of Business Economics, holding a Bachelor of Commerce degree with a specialization in Marketing Management Co-op, and a certificate in leadership. Rachel found her passion for marketing when she helped execute a 5,000 person technology conference with Canada's largest software company.

During her education, Rachel completed six co-op terms at various companies including OpenText, Communitech, RBC, Manulife and Axonify focusing on brand, digital, event and social media marketing. Rachel has been with Miix since February 2021 and is passionate about bringing creative data-driven strategies to life.

Rachel calls Kitchener-Waterloo home, but has travelled to over 27 countries, her favourites include Switzerland and France!

Zubin Khalfay

Modeling & Project Analyst

zubin.khalfay@miixanalytics.com

Zubin Khalfay is a Modeling & Project Analyst. His journey in Canada began when he pursued a Master of Engineering at the University of Waterloo along with a certificate in Business & Entrepreneurship, graduating in early 2020.


It is through Zubin’s experience at a startup company and multiple courses during his post-secondary education, his passion for analytics grew. Since then he has been dedicated to learning and further improving his skills in the world of data analysis.


Zubin loves making oil paintings of nature sceneries. He also relishes living an active lifestyle by playing basketball and soccer. He enjoys going for treks, discovering nature & wildlife.


Home has many different meanings for Zubin. His home country is India and he was born and brought up in the middle-east, spending most of his life in the United Arab Emirates & Oman, whose culture of diversity and inclusion is very close to his heart. Currently, he resides in Waterloo.

Interesting in joining our team?

Are you looking for a new path in your career? Are you a recent undergrad looking to start your career at a fast-paced authentic startup?


At Miix™️, we are looking for bright and ambitious talent to join our team. In our initial years of operation, we will bring on data scientists with experience in MMM, as well as experts in data, coding, visualization, and technology. Official Applications for open job postings will be accepted on LinkedIn. For roles that are not yet posted, please fill out our career interest form here. Tell us a little about yourself, what you're looking for next and what you have to offer Miix.

As the COVID-19 pandemic continues all team members will work 100% remote until we arrive at a new normal in an office based in Oakville, Ontario.