Photo by Tim Mossholder on Unsplash
Recorded Live at ThinkTV's Media, Marketing & Effectiveness conference on October 2, 2025 (Published October 21, 2025)
ThinkTV: https://thinktv.ca/research/marketing-effectiveness-in-canada/
SBP 106: Why Cutting Marketing Budgets is a Mistake (Recorded Dec 2024)
Apple: https://lnkd.in/gzCwnH_r
Spotify: https://lnkd.in/gBYUmDXr
YouTube: https://lnkd.in/gyvVCP2P
Streamly (Recorded Oct 2023)
https://streamly.video/video/how-marketing-mix-modelling-can-boost-your-sales-and-profitability
Little Bird Marketing Podcast (Recorded Dec 2024)
https://podcast.littlebirdmarketing.com/data-driven-marketing-strategy-with-marketing-mix-modeling