Episode 4 | Finding the Signal: The MMM Revival (Published June 23, 2026)

Are marketers drowning in data but starving for direction?

In this episode of Signals and Stories, Robin LeGassicke and Kelly Miller sit down with Hilary Borndahl, Founder of Miix Analytics, to unpack the growing importance of Marketing Mix Modeling (MMM). They explore why MMM is making a comeback, how it helps brands understand what’s truly driving growth, and why the future of measurement is about business impact, not just reporting metrics. A practical conversation on media effectiveness, brand building, and making smarter marketing decisions

Spotify: https://open.spotify.com/episode/2wklhrOy9yv9Lge9LOU0bV

Recorded Live at ThinkTV's Media, Marketing & Effectiveness conference on October 2, 2025 (Published October 21, 2025)

ThinkTV: https://thinktv.ca/research/marketing-effectiveness-in-canada/

SBP 106: Why Cutting Marketing Budgets is a Mistake (Recorded Dec 2024)

Apple: https://lnkd.in/gzCwnH_r

Spotify: https://lnkd.in/gBYUmDXr

YouTube: https://lnkd.in/gyvVCP2P

Streamly (Recorded Oct 2023)

https://streamly.video/video/how-marketing-mix-modelling-can-boost-your-sales-and-profitability

Little Bird Marketing Podcast (Recorded Dec 2024)

https://podcast.littlebirdmarketing.com/data-driven-marketing-strategy-with-marketing-mix-modeling

Miix 2024 Movember Event (November 2024)

https://www.youtube.com/watch?v=94hYENh69aU

Miix #TheNormEvent (October 2024)

https://www.youtube.com/watch?v=QIQUyqzS0zE&t=648s

International Women's Day 2023 Event (March 2023)

https://www.youtube.com/watch?v=fkL1SaAAmgc&t=7s