miix for small business

An engagement will begin with a 1:1 virtual meeting to discuss your business.  We will work through a conversation guide to talk about how your business has been performing since the pandemic, including sales and traffic performance, customer experience, and branding metrics like awareness, consideration, and favorability.   

Depending on your unique business scenario, Miix may or may not request data for further analysis.

If data is required, you will confidentially share data (i.e. sales or traffic trends) to Miix for the purpose of running advanced analytics techniques.  These "data science" techniques will be similar to those used by Fortune 500 companies to drive business growth. Any data requested will be shared over secure file transfers, and only used for the purpose of helping your business grow.

Next, Miix will draft a plan to provide actionable directions on how to pivot in 2021.   Recommendations will include action steps you can take yourself as a business owner, or be items our Miix consultants or Agency Partner & Collaborators can do for you.  See below for the list of our growing community of Agency Partners & Collaborators.

Our engagement won't stop there.  We will remain on contract monitor your performance and provide consultation and Q&A support over 2021.  We are that committed to helping your business grow.  However, it is up to you as the business owner to commit to making the changes required to help your business pivot into our new normal.

• Does my business have a marketing strategy?  Should I consider building one?  (Think 4 Ps:  Product, Place, Price, Promotion)

• Have I adapted my marketing strategy in the right way to meet the new challenges of the COVID-19 pandemic?

• Does my branding resonate with my consumer base?   Are my very important consumers aware of my branding?

• Am I equipped to extract insights from our customer and sales database to help fuel our growth?

• Am I aware of the impact my marketing budget, including time spent on marketing, has on my sales and traffic performance?

• Should I consider investing more in media and marketing? Do I have the right creative/content to do this? Am I effectively managing my social media?

• Can my business benefit from a pivot into e-commerce?  Including shipping direct/delivery, or a better curbside-pickup model? Is my business keeping up with the competition in this way?

• Have I fully exhausted the data and analytics available to me to support my business goals? Or could I benefit from help in this area?