Miix™️ is founded by industry veteran, Hilary Borndahl. Having spent her career on the supplier side, Hilary learned the art and science of Marketing Mix Modeling (MMM) during her role at The Modeling Group, a Nielsen boutique, in the 2000s, for which she is often quoted telling her story of 'falling in love with marketing mix'.
Hilary has held leadership roles at global firms Kantar and Nielsen, building talent and driving accelerated growth in the Advanced Analytics practices while consulting for Marketers and Insights leaders at Fortune 500 companies. Prior to this, she built her knowledge base of Marketing Research at firms including Hotspex, Maritz, and Thompson Lightstone, and holds a Bachelor of Commerce with a major in Marketing Management from the University of Guelph, Gordon S. Lang School of Business.
Based in Oakville, Ontario, where she is a mother to three daughters and dog Mason, Hilary enjoys SUP on Lake Ontario, gardening, building lego and puzzles, and exploring nature with her family. Hilary plays an active role in building & supporting the community as co-founder of the charity group 'WishListSEO' and former Community Guider with Girl Guides of Canada.
Passionate about advancing all women, Hilary is the Partnership Lead for the Network of Executive Women (NEW) Toronto chapter.
Rupinder Singh is a Modeling Analyst at Miix. He is a graduate from McMaster University and holds a Bachelor of Commerce degree with a Major in Accounting and a minor in Economics. Rupinder also holds a certificate in Computer Programming Applications from Ryerson University.
Valerie Presti is a graduate of the University of Western Ontario with a focus on administration and finance. Valerie has worked in a number of executive administrative roles in a variety of fields including Healthcare, Advertising and Real Estate. Her favourite thing to do is to keep people organized and bring people together through meetings and social events.