marketing miix modeling (MMM)

Marketing Mix Modeling is the technique of analyzing sales and marketing time series data through statistical analysis such as multivariate regressions.  The impact of each marketing vehicle (i.e. TV, digital, out of home, in-store, etc) is measured for its contribution to sales, along with its financial return on investment (ROI).  The advanced analytics of MMM is used to prove, defend and optimize marketing budget allocations to support sales and brand goals.

With  Miix™️ you can be assured your MMM program is in the right hands with experienced professionals who are passionate about delivering actionable insights from sound analytics.

Starting with a detailed review of historical sales and marketing trends, Miix™️ will uncover what is happening with the brand, why it is happening, and what you can do about it to achieve key performance indicator (KPI) targets.   MMM is the solution to teach you the questions you should be asking in the first place to drive business growth.