miix consulting

Miix™️ consultants support in-house Marketing Mix Modeling (MMM) programs, coaching clients on the planning, analysis, reporting, optimization, and socialization of the research. Engagements are customized to meet the needs of your organization on an ad-hoc or ongoing basis.

What you will get from a Consulting engagement with Miix™️:

Depending on where your organization is at with their in-house MMM program, Miix™️ consultants will provide industry expertise to guide you through any or all of the strategic phases of the research. From objective planning, to design work, data audits, connecting and building data partnerships, data transformations, research visualizations, guidance on industry benchmarks, and budget analysis, through to reporting, presentations, and socialization of the research to key stakeholders including the C-Suite.

Questions to ask as you consider and build an in-house MMM program:

  • Does our Insights team have the capacity to take on all components of the MMM study, especially those tasks outside of general Project Management and data collection?

  • Is the team area of the variety of data sets that should be considered and tested in a MMM study?

  • Are the Analytics and Data Science teams experienced at building the architecture for MMM? Do they possess a thorough understanding of how to ingest, utilize, and analyze a variety of independent variables?

  • Does our Insights team have the capacity to take on all components of the MMM study, especially those tasks outside of general Project Management and data collection?

  • Is the team area of the variety of data sets that should be considered and tested in a MMM study?

  • Are the Analytics and Data Science teams experienced at building the architecture for MMM? Do they possess a thorough understanding of how to ingest, utilize, and analyze a variety of independent variables?